Team Intro
Project Objective:
To create a series of videos that would not only generate leads for Team Intro but also give potential hires an inside look at what it's like to work for the company. The campaign featured interviews with current employees and footage of their work at various project locations, offering a real and relatable perspective on the job.
What We Delivered:
- Video Shoot:
Over two days, we filmed interviews with Team Intro’s workers to capture their experiences and insights about working for the company. Additionally, we shot footage of the employees managing roadways at different project locations, showcasing the day-to-day responsibilities and the impact of their work. - Targeted Video Campaign:
We delivered 6 unique videos, each tailored to different demographics. The videos featured diverse individuals and targeted messaging to ensure they resonated with a wide audience. The videos also explained the benefits of working at Team Intro, providing potential recruits with a deeper understanding of the company's culture. - Employee Stories & Testimonials:
The interviews with workers highlighted their experiences, challenges, and rewards of the job, giving potential hires a relatable and authentic view of the company. This storytelling approach was crucial in building trust and attracting quality candidates. - Social Media Content:
We provided 2 additional videos designed specifically for social media platforms, allowing Team Intro to extend the campaign’s reach and engage with potential recruits across multiple channels. - Post-Production:
We completed the editing in 2 days, ensuring each video was professionally produced, cohesive with the brand’s message, and ready for launch. The content was delivered within a 2-week turnaround, allowing Team Intro to quickly launch the campaign.
The Impact:
- Increased Lead Generation: The campaign successfully attracted a larger pool of qualified leads, helping Team Intro grow their team.
- Insight into Company Culture: By interviewing employees and showcasing real-life work environments, the videos provided potential hires with a clear understanding of what it’s like to work for Team Intro.
- Diverse Demographic Targeting: With videos tailored to different audiences, the campaign reached a wide range of potential candidates, increasing engagement across platforms.
- Boosted Social Media Engagement: The additional social media content increased visibility and interactions, driving more traffic to Team Intro’s recruitment efforts.
Client Testimonial:
“Launch truly captured the essence of what it’s like to work at Team Intro. The interviews with our employees and the location shots brought the job to life for potential hires. The quick turnaround and the quality of the videos have had a huge impact on our recruitment efforts, and the added social content was a fantastic bonus.”
— Team Intro
Conclusion:
Through a comprehensive video campaign featuring employee stories and on-location footage, Launch helped Team Intro attract new leads and expand their workforce. The campaign’s focus on authentic storytelling and targeted outreach resulted in a successful recruitment effort, all delivered within a quick 2-week timeline.
