T1ME project
Project Objective:
To create a visually striking photoshoot and content for the launch of T1M’s new watch collection, ensuring the brand’s minimalist and elegant design ethos was reflected in every piece of content. The project included the creation of a lookbook and photo/video shoots conducted at three different locations in a single day.
What We Delivered:
- Photoshoot & Content Creation:
We executed a high-end photoshoot at three carefully selected locations, all in one day, to capture the various lifestyles and environments that reflect T1M’s diverse, fashion-forward audience. These locations allowed the watches to be highlighted in urban, natural, and sophisticated settings. - Lookbook Design:
Our team designed a sleek, high-end lookbook that presents T1M’s watches in a modern, luxurious way, aligning with the brand’s minimalist identity. This lookbook served as a key asset for both digital marketing and print campaigns. - Video Content Creation:
We produced engaging video content, including behind-the-scenes footage of the photoshoots and product-focused videos. These were designed for use across social media platforms and marketing channels, helping to build anticipation for the new collection. - Multi-location Coordination:
The photoshoots spanned three distinct environments in one day, from an urban cityscape hotel, to a high end restaurant, and an elegant indoor setting. Each location was chosen to tell a unique story about the T1M watches, showcasing their versatility and appeal.
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The Impact:
- T1M successfully launched their new watch collection with a suite of premium visual content that captured the brand’s timeless elegance and versatility.
- The lookbook became a core part of their marketing materials, used in both digital and physical formats to showcase the collection.
- The multi-location photoshoots provided content that resonated across multiple platforms, helping T1M engage their audience in a more dynamic way.
- The video content significantly increased engagement on social media, driving excitement for the brand’s new release and boosting their online presence.
Conclusion:
Through a carefully orchestrated multi-location photoshoot and the creation of high-end visual content, Launch helped T1M elevate their brand and showcase their new watch collection with sophistication and style. The seamless execution of the project resulted in a versatile lookbook and captivating videos, driving engagement and excitement for the launch across digital platforms.
