AIR AMSTERDAM
Project Objective:
Over the course of one year, we worked with AIR Amsterdam to create high-energy visual content that showcased their club nights and events, featuring some of the hottest artists in the music scene. Our goal was to capture the excitement of each event and extend that energy to digital platforms, driving engagement and visibility for the club.
What We Delivered:
- Aftermovies for Club Nights:
We produced a series of electrifying aftermovies that captured the essence of AIR Amsterdam’s unforgettable nights. These videos featured performances by top artists such as Central Cee, Tion Wayne, Johnna Fraser, Frenna, and others, blending cinematic shots with the pulse of the music. - Content for TikTok Advertising Campaigns:
To boost AIR Amsterdam’s presence on social media, we created tailored content for TikTok, designed to resonate with a younger, highly engaged audience. These campaigns helped increase awareness and drove new visitors to the club. - Massive Reach:
Our content reached over 15 million views across various platforms, significantly amplifying AIR Amsterdam’s digital footprint and solidifying its status as one of the most sought-after nightlife destinations in Amsterdam.
The Impact:
- Generated more than 15 million views across all digital platforms, significantly increasing AIR Amsterdam’s online presence and engagement.
- Created highly shareable aftermovies that captured the energy of each event, helping build anticipation for future club nights.
- Leveraged TikTok’s viral nature to reach a wider audience, boosting foot traffic to the club and attracting a new generation of club-goers.
- Reinforced AIR Amsterdam’s reputation as a premier destination for nightlife entertainment by featuring top-tier talent in the content.
Conclusion:
Through a year-long partnership, Launch helped AIR Amsterdam amplify its presence through high-impact aftermovies and TikTok campaigns, generating millions of views and drawing a larger, more engaged audience to the club. Our content became a key driver of AIR Amsterdam’s success in the competitive nightlife scene.
